NCCA, PETA, PRRC Team Up for Taga-alog 2019 Ilog Pasig: Sulong! Lusong!

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The National Commission for Culture and the Arts (NCCA), the Philippine Education Theater Association (PETA), and the Pasig River Rehabilitation Commission (PRRC) team up this year to launch TAGA-ALOG 2019, Ilog Pasig: Sulong! Lusong! It is a creative campaign for the promotion of the Pasig River as a space for cultural identity and collective memory. In its second year, the project aims to elevate the campaign beyond public awareness and capacity building initiatives. With its new slogan “Sulong! Lusong!” Taga-alog 2019 calls every one to move forward and immerse oneself in being a “taga-alog” or shaker—an ambassador for the rehabilitation of the Pasig River until it becomes clean and alive once again.

 TAGA-ALOG 2019, Ilog Pasig: Sulong! Lusong! will employ strategies founded on the gains and learnings from its first year. A combination of arts-based activities retained from last year and newly developed ones will make up the second year of the campaign: Workshops and Mentorship Programs (songwriting, story writing, film making, theater arts, dance, and visual arts); Competitions (songwriting, story writing, and film making); Lakbay Baybay Experiential Tour (Mandaluyong City and Marikina City); Site Enhancements through Visual Arts (3 sites); Lecture Performance on Tour (10 venues); and the Taga-alog 2019 Culminating Concert.

 Since its first year in 2018, the Taga-alog campaign recognizes the importance of building relationships among partners and key stakeholders who will support the program activities and ensure the continuity and further development of the creative campaign. To date, the following have responded to the call for river warriors, “Taga-alogs” who will be responsible for the implementation of the project activities: the local governments of Makati City, Mandaluyong City, City of  Manila, Marikina City, Pasig City, Municipality of Pateros, Quezon City, Taguig City; Department of Budget Management (DBM); Department of Education – NCR (DepEd-NCR); Department of Environment and Natural Resources (DENR); Department of Interior and Local Government (DILG); Department of Science and Technology (DOST); Department of Tourism (DOT); Film Development Council of the Philippines (FDCP); Intramuros Administration; Kapisanan ng mga Brodkaster ng Pilipinas (KBP); Metro Manila Development Authority (MMDA); Philippine Coast Guard (PCG); Philippine Information Agency (PIA); ABS-CBN Foundation Inc.; Ayala Land Inc.; Denso Techno; Lampara Books; Manila Water Services Inc.; Maynilad Water Services; Philippine Business for Social Progress (PBSP); Organisasyon ng mga Pilipinong Mang-aawit (OPM); Philpop Foundation; and Unilever Philippines.

 With the support of its partners and key stakeholders, Taga-alog hopes to expand the reach of the campaign and strengthen the people’s desire to be part of and contribute to the cause of the campaign. 

 For more information, visit the Taga-alog official Facebook page (https://www.facebook.com/TagaAlog/) or email nccatagaalog@gmail.com.

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