Arabica Philippines' Barista Internship Program: A Blend of Filipino Youth and Global Coffee Culture

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On February 14, 2024, Arabica Philippines launched its Barista Internship Program with a Valentine's Day workshop at the Arabica Manila Roastery in BGC, Taguig City. The event, attended by enthusiastic Sangguniang Kabataan (SK) members and influencers, marked the beginning of a heartfelt initiative to introduce young Filipinos to the world of coffee and encourage them to pursue a career as a barista.

The 'Arabica Way'
The workshop, led by Arabica Philippines' Head Barista Lawrenze Marcella, focused on teaching participants the meticulous process of crafting coffee the 'Arabica Way.' This process, which emphasizes manual craftsmanship, strict adherence to safety and hygiene procedures, and reliance on the expertise of highly trained baristas, sets Arabica apart in the global coffee market.

The Vision
Arabica Philippines' Chief Operating Officer, Koko Tamura, expressed her excitement for the project's commencement, emphasizing the brand's vision of welcoming the younger Filipino generation to Arabica Philippines' world of coffee. Tamura hopes that through the internship program, participants will see the barista profession as a creative outlet and a viable career option.

The Participants' Perspective
SK Brgy. Katuparan Taguig Chairman Jerome Paolo Gonzales expressed his gratitude to Arabica Philippines for extending the invitation to young coffee enthusiasts to engage in the industry. He encouraged his peers to seize the once-in-a-lifetime opportunity offered by the brand, highlighting the value of the program in providing participants with an edge in their future careers as baristas.

The Program's Benefits
Tamura emphasized that the internship program will give students an advantage in the job market, as Arabica Philippines' standardization of practice ensures that interns will imbibe years of perfected and exquisite coffee techniques. Additionally, Arabica Philippines typically gravitates towards employing Filipino baristas due to their innate hospitality and congeniality, making the training of Filipino youth as potential brand ambassadors a strategic decision.

Arabica Philippines' Barista Internship Program is a testament to the brand's commitment to nurturing young talent and promoting the rich culture of Filipino coffee. As the program welcomes ardent 16 to 20-year-olds to enroll in the eight-week training program beginning in March, it offers a diverse barista-practice syllabus and a valuable training certificate. Through this initiative, Arabica Philippines remains rooted in local culture while embracing its global acclaim, exemplifying the brand's ethos of 'Seeing the World Through Coffee.'

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